How the collaboration between Contentsquare and Dynamic Yield enhances customer experience and boosts revenue

What does Dynamic Yield by Mastercard do?

Dynamic Yield by Mastercard helps businesses create and deliver personalized experiences to their customers in real time.

Dynamic Yield’s Experience OS experience optimization platform helps break down company silos, unifying teams to build personalization capabilities across every customer touchpoint and channel, all from a single, customizable platform. 

Marketing, product, development, and digital teams from across more than 400 global brands use Dynamic Yield to algorithmically match content, products, and offers to individual customers. 

With it, companies can improve customer engagement and drive revenue growth by delivering targeted content, recommendations, and offers at the right time for their customers.

How the Dynamic Yield-Contentsquare partnership works

Dynamic Yield is a technology partner within Contentsquare’s partner ecosystem, which is made up of +250 leading technology and service providers. 

Contentsquare’s technology partnerships offer brands certified, pre-built integrations—all supported by open APIs—to enhance and extend Contentsquare insights into marketing tech stacks. 

Contentsquare enhances Dynamic Yield by helping companies understand the ‘why’ behind user behavior—knowledge which is then used to develop real-time personalization campaigns with Dynamic Yield.

The result is a data-driven, user-centric approach to crafting personalized experiences that resonate, delight, and ultimately drive customer engagement and revenue. 

Key benefits of the Dynamic Yield-Contentsquare partnership

Here are 3 key benefits of the Contentsquare-Dynamic Yield partnership that brands are taking advantage of today:

• Gain insights to action, fast

Contentsquare’s all-in-one Experience Intelligence platform auto captures every touchpoint in a customer journey, using a single snippet of code. There’s no need to manually input what to track—it’s all covered. 

With Contentsquare’s real-time insights, brands can make quick adjustments to their personalization strategies to improve key performance metrics, fast.

Overlay customer segment data from Dynamic Yield onto these insights, and brands can instantly dive deeper into how different cohorts interact on site or in app. They can also optimize each segment’s journeys and deliver improved personalized campaigns directly to those segments.

• Run smarter tests, and know why they work

To create a personalized customer experience (CX), brands need to know what their customers want and need, and when. The best way to find out? Ask customers directly. 

With Contentsquare’s Voice of Customer product, brands gain valuable insights into their customer experience through surveys, feedback buttons, or interviews. 

Armed with these insights, they can then develop targeted A/B tests within Dynamic Yield’s platform to build more personalized content and campaigns.

Want to dive deeper into why one variation worked over another? Contentsquare’s Heatmaps capability shows how customers interact with target pages, and attributes key business metrics, like conversions and revenue, to the most engaging elements.

• Discover optimal points along the customer journey to personalize 

With Contentsquare’s Journey Analysis capability, brands know exactly how customers navigate through their site or app, from start to finish, including where they drop off. 

When teams find those critical drop-off points, they can use Contentsquare’s integration with Dynamic Yield to craft personalized messaging that helps guide those customers towards conversion. 

For clients already using Contentsquare, adding Dynamic Yield helps maximize the value of their analytics investment by making their optimizations actionable. For prospects, the combination of both platforms provides a best-in-class solution for experience optimization and personalization, driving measurable business outcomes.

Ganna Kryklii

Partner Marketing Manager, EMEA

Use cases of the Contentsquare-Dynamic Yield integration

Here’s how brands are using Dynamic Yield’s integration with Contentsquare to drive revenue and improve their customer experience.

• Use Heatmaps and Session Replay to identify why one test variation worked over another

Heatmaps shows brands how their content is performing on any given page in their site or app. It provides a visual breakdown of every customer interaction within the page, including every scroll, hover, click, or tap. 

Contentsquare’s Heatmaps makes it easy to see exactly what customers do on a page

This helps show what might be causing confusion in the customer journey, which page elements are causing friction, and which are delivering on engagement. 

With the Contentsquare-Dynamic Yield integration, brands that are A/B testing their personalization campaigns or content can take the guesswork out of why one variation worked better than another. 

Brands can also see the impact of their personalization campaigns on the entire customer journey with Contentsquare’s Session Replay, letting brands watch back sessions to see what customers did before and after the test variation.

For example, let’s say a financial institution might want to test out a new credit card overlay campaign on their homepage for a specific segment of customers.

In Dynamic Yield, teams can build the overlay campaign and create a variation of their homepage, that includes the overlay, for their test segment. Using Contentsquare’s Heatmaps, they can then conduct a side-by-side analysis of the existing homepage (also known as the control) with the overlay variation to see how well the campaign performs with the test users. 

Heatmaps offers brands a side-by-side analysis of A/B tests

To see whether the presence of the overlay impacts the overall customer journey, teams can also use Session Replay to watch back sessions from the test segment.

With Heatmaps and Session Replay, teams can answer questions like

• What elements of the overlay are most engaging?

• What parts of the overlay are frustrating or confusing?

• What did customers do before and after seeing the overlay?

• How did the overlay alter the customer journey?

With these insights, teams can then see why the variation worked, or didn’t, and further optimize to create the desired outcome.

• Journey Analysis to better understand the paths customers take

Contentsquare’s Journey Analysis capability shows brands how customers move through their site, from entry to exit, page by page. It shows how customers get to key conversion points—plus where friction points exist in the journey that may be causing drop offs.

Use Journey Analysis to discover at-a-glance where customers are exiting your site or app

But, there’s no single approach to creating the perfect customer journey—how one group moves through a site may be entirely different to another. 

This is where customer segmentation comes into play. By dividing customers into segments with similar attributes, for example by their preferences, demographics, or behaviors in Dynamic Yield, brands can trace these segments’ journeys in Contentsquare and find key moments for personalization. 

For example, let’s say a beauty company wants to lower cart abandonment rates on their site. 

The company can create a segment in Dynamic Yield for customers who add products to their cart and don’t make a purchase—but who continue to return to the site. They then can take that segment into Contentsquare’s Journeys and discover the paths those customers make through the site to see if there’s a point where they get confused or frustrated.

Knowing the journeys these customers take, the company can then determine where to add personalized, promotional content to encourage them to complete their purchase.

Contentsquare analytics and Dynamic Yield personalization capabilities enable us to prevent unhappy experiences for customers...

Rinaldo de Palma

Head of CRO at Loro Piana (LVMH Group)

•  Impact quantification to dive deeper into campaign performance 

With Contentsquare’s Impact Quantification, brands can quickly identify the outcome of campaigns and events based on key business goals, including conversion and revenue.

Impact Quantification lets brands measure the impact of a page element with just one click

Personalized campaigns run through Dynamic Yield can easily be quantified in Contentsquare, with easy-to-understand visualizations that can be quickly shared across teams and with stakeholders. 

For example, let’s say a boutique jewelry store wants to know the impact of a complementary jewelry recommendations list they’ve added at checkout.

Using Impact Quantification, they can see, with just one click, exactly how the list impacts their business goals, such as

• Conversion rate

• Goal achievement

• Bounce rate

• Number of visits

• Revenue impacted

The company decides to drill down further, using Heatmaps and Session Replay to understand how and why customers are (or aren’t) interacting with the list. 

Armed with these insights, they then optimize the recommendations list in Dynamic Yield to create better CX and drive further growth.

How to become a Contentsquare partner

Dynamic Yield is just one of over 250 trusted technology and service providers who make up Contentsquare’s partner ecosystem.

We work closely with:

• Solution partners,  who deliver strategy, design, implementation, consulting, and integration services leveraging Contentsquare

• Technology partners, who provide technology and products that integrate with Contentsquare to deliver an end-to-end customer experience (CX) solution

• Business partners, who act as trusted advisors and help to identify the best martech stack for the biggest brands

Partners are vital to our mission of bringing digital experience analytics to brands that will help them accelerate their digital goals. Think we could work together? You might be onto something.

This could be the start of a beautiful partnership. So get in touch.

FAQs about the Dynamic Yield-Contentsquare partnership

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